Over the past 12 months, the cord blood banking industry has expanded through double digit growth, due to new entrants in the cord blood banking industry as well as revenue growth at existing operations. Deeper analysis reveals that of existing cord blood banks, most fall into one of two “camps,” either experiencing flat-line growth (less than 3% per annum) or substantively building revenue (17% or more per annum).

This finding begs the questions:

- What factors are causing a substantial number of new cord blood banks to open up business? Is it the result of a profit opportunity, advances in therapeutic applications, a social response to more parents being aware of the opportunity to store cord stem cells at birth, or are other factors driving the activity?

- What will be the effect of these new entrants to the cord blood banking industry for existing competitors?

- Perhaps most critically, what are the differences among the cord blood banks that are experiencing flat-line growth versus those that have substantively built revenue over the past 12 months?

In the initial version of this report, "Choices in Cord Blood Banking – Factors Influencing Parental Decision-Making," launched April 2009, an survey of 1,200 expectant parents was used to provide a road-map for how cord blood banks can best communicate and market their services to potential clients. The top-selling report explored the specific reasons that parents elect to store cord blood and what factors influence their decision-making in choosing a specific bank.

This expanded and updated version includes all content from the original report, as well as supplemental analysis of factors that have produced double-digit industry growth over the past year. It provides guidance on how to break through flat-line growth to become a fast-growing competitor within the cord blood industry.

In summary:

Part 1 of the report considers strategic differences between flat-line vs. fast growth cord blood companies.

Part 2 uses proprietary data-derivation techniques to analyze conditions of the Cord Blood Banking Industry.

Part 3 of this report presents findings from an international survey of expectant parents to analyze a complex array of factors involved in the decision to store cord blood.

Key findings of the report include:

- Rates of cord blood banking awareness by gender, income, geographic location, and education

- Sources through which expectant parents learn of cord blood preservation

- Factors influencing private vs. public storage of cord blood

- Price sensitivity and quality expectations

- Approaches for communicating with expectant parents

- Key factors influencing the decision to store cord blood

- Parental responsiveness to health statistics

- Trends in cord blood banking

- Competitive analysis of the cord blood banking industry

- And Much More


Table of Contents



196 pages

Publication Date : January 2010